Target is aiming to spread the holiday cheer—and boost sales—one smile at a time. The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, ...

With the holiday shopping season already underway, some retailers are putting holiday spirit at the top of their wish list, with Target rolling out a new guest engagement program that instructs ...

Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

(CNN) – As the holiday season fast approaches, Target is urging its employees to add a little more “jolly” to their work routine. Store employees are now required to smile if they are within 10 feet ...

Target’s newest policy for employees is part of a company-wide effort to lift sales and spirits ahead of the holiday season. The retailer’s new directive is mandating that employees smile, greet and ...